Be The Match: Welcome Kit

social / strategy / print / digital / email / UX

After sending in their swab kit (a.k.a spit kit), newly registered donors deserve a warm welcome.

We re-imagined a multi-channel experience that brought together direct mail, collateral, social media, a digital member card, a new mobile experience and email series into one cohesive story that affirms their choice, keeps them inspired and clarifies next steps.